Include Brand Tru Earth Intro

30 billion loads of laundry are done each year! But most laundry products are packaged in huge single-use plastic jugs and containers which take up space in our landfills, and your laundry room. But… if everyone switched to Tru Earth, we could save nearly 1 billion plastic jugs, and reduce truck fuel and CO2 emissions equivalent to taking 27 million cars off the road each day – a similar impact to planting 9 million trees! 

So, how can one tiny laundry strip have such a large environmental impact? Tru Earth strips weigh under 3 grams each, and are packaged in recyclable and plastic-free product packaging. Because they’re significantly lighter and smaller than conventional laundry products, they reduce overall transportation costs and emissions by up to 94% compared to leading liquid detergents. Plus, the plastic-free packaging reduces the need for new plastics made from non-renewable petroleum! 

The laundry strips themselves are ultra-concentrated, hypoallergenic, and low-sudsing, and work with all laundry machines to dislodge dirt molecules and stains from your clothing. Most laundry detergents rely on heavy chemicals to clean, but Tru Earth laundry strips are free from parabens, phosphate, chlorine beach, added dyes, and 1-4 dioxane – and are 100% vegan. Plus, they’re beyond simple to use: just remove one strip from the plastic-free packaging, place it in your washer, add clothes, and let it run. No measuring messy detergents, cleaning up spills, or dealing with tons of chemical-laden products.

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